Unlike free or organic social media which focuses more on getting the content out to your followers while engaging with your audience, paid social media focuses more on conversions. For example, if you have a product to sell or a service to provide, paid social is the best way to convert engaged social media users into buyers. Another great way to use paid social is through Lead Generation Campaigns. Where we collect leads to increase your customer list. If you are selling a product we can also create conversion campaigns and add your product catalog directly to Instagram so customers can shop effortlessly.